Radio from the beginning.
Edward F. Seeger began his broadcasting career in high school working at a local AM/FM radio station in South Carolina and continued to work as a radio announcer during his years at the University of South Carolina.
At the age of 21, Seeger became the youngest owner/operator of a radio station in the U.S. driven by his love of broadcasting, hard work in programming and hands-on management skills. Under his ownership, WKSP was recognized as the “Station of the Year" by the South Carolina Broadcasters Association and Seeger was named the Broadcaster of the Year.
Radio fact: "The more people in the coverage area of a radio station, the greater the opportunity for it to make money"
In 1997, this fact was the driving force behind Edward Seeger's creation of American Media Services (AMS), LLC as a premier development company and brokerage firm for radio properties across the United States. As President and CEO of AMS, Seeger worked to create the optimum coverage area for all client properties. As a function of his position at AMS, Seeger also served as the Managing Member of over four dozen companies formed to own and operate radio stations in markets nationwide.
Seeger and his development division at AMS have completed over twenty Development Scenario transactions and increased the aggregate value of 27 stations by more than $300 million. Since 2003, AMS has generated gross proceeds of more than $75 million and operating cash flow of approximately $30 million.
Radio Programming accomplishments
Number One Urban Radio
in America
Programmed the number one rated Urban format radio station in America – WBLX FM Mobile , “ The Beat of the Bay " achieving the highest average quarter hour share in America by Arbitron.
Number One Oldies Radio
in America
Programmed the number one rated Oldies format in America – WOXL “ Oldies 96.5 “ achieving the highest average quarter hour share in America by Arbitron
Billboard Magazine's
Small Market Station of the Year
Billboard Magazine named WKSP the Small Market Station of the Year for 1972 – Seeger was responsible for all on-air programming.. Two on-air personalities, including Seeger, were named Outstanding Radio Personalities of the Year by Billboard.
Experience for your property
On Air Programming Consulting
Seeger Media has years of on air and management experience and can offer radio station owners consult with practical solutions starting from the basics of market evaluations to determine the best format and presentation to creating new and competitive format options. If you own a Radio station and you want to improve your on air presentation, Seeger Media can assist you.
Technical and Engineering Consulting
If your Radio stations signal is a problem, Seeger Media has expert engineers who can review individual situations and determine improvement options. With expertise in station development that has spanned decades, Seeger Media can provide the assistance to enhance not only a station's signal; but ultimately the overall revenue and value potential as well.
Digital Radio
If you are just streaming your Radio signal and think you are doing what you need to do to compete in the digital arena, you are wrong. Seeger Media can help you create a digital presence that will carry your brand and offer the same features as any online streaming platform. Content enhancement and monetization of online efforts continue to be two of the primary hurtles in creating an online broadcasting entity. Seeger Media provides the answers and results-driven options to maximize digital efforts.
Customized Digital Broadcasting
A web-based religious streaming service called “His 24/7 Player“ is also available from Seeger Media's MessageWorks division. Providing thirteen music channels and a sermon archiving system, these services allow churches to play back sermons on demand. Colligate Radio was created as another digital platform available from Seeger Media. With this service, a college radio station and message center could be available to students digitally with the added opportunity for monetization.
Our Team
Edward Seeger
CEO
Kim Seeger
Owner
Brokerage and Development Services
Seeger Media is unmatched in its ability to locate and create profitable opportunities for broadcast property owners. We provide extensive engineering and marketing exploratory services as well as creation of the complete move in scenario. Our long list of successful developmental scenarios speaks to the quality of services available from Seeger Media.
Developmental scenario highlights and the subsequent sale of stations in the following markets were accomplished by Seeger and American Media Services LLC:
Dallas, TX, Class C FM was moved within market, Facilitated sale to ABC radio
Houston, TX, Class C FM was moved into market, Facilitated sale to Cumulus Media
Philadelphia, PA, Class A FM was moved into market, Facilitated sale to Radio One
Trenton, PA, Increased power of existing station for Nassau Broadcasting
Denver, CO, Class A FM was moved into market, Facilitated sold sale
Denver, CO, Two Class C FM’s were moved into market, Facilitated sale
Minneapolis, MN, Class C3 moved into market; Facilitated sale to Hubbard
Asheville, NC, Two stations moved into market, Facilitated sale to Clear Channel
Asheville, NC, One station moved into market, One Station purchased, Facilitated sale of (2) to Saga
New York, NY, Class A FM moved from CT into the New York market in a partnership with Cox Media,
Facilitated sale to Educational Media Foundation for Cox Media
Even in the challenging economy of 2010, Edward Seeger was responsible for over $18 million dollars of transactions including the largest single FM sale of the year for Cox Media for facilitating the sale of WCTZ to Educational Media Foundation. Seeger’s company created the move in scenario and partnered with Cox in moving the station from Connecticut to serve the New York market. At the conclusion of the move, Seeger also brokered the sale of the property.
Let’s talk!
Have a question or comment? Let us know.
Email us:
ed@seegermedia.com
You can also find us here: